About

Hello, I’m a Senior Software Engineer based in Austin, Texas, with a strong focus on web platforms, digital experience, and marketing technology.

Hi, I’m Mustafa Hepekiz — a Senior Software Engineer and web technology leader with over 20 years of experience designing, building, and evolving modern, scalable web platforms. I’ve worked across startups and global enterprises, collaborating with cross-functional teams to deliver high-impact digital experiences that support business growth, marketing strategy, and user engagement. I’m currently part of Cisco Systems, where I work within marketing and digital teams to shape enterprise-scale web platforms, modernize technology stacks, and drive performance, reliability, and scalability across global digital properties. Previously, I’ve contributed to teams at companies such as FIXD and Alation, gaining broad experience across product-driven and data-driven environments. My expertise spans full-stack development and web strategy, with a strong foundation in Python, JavaScript, React, and the Adobe Marketing Platform. I have deep hands-on experience with AEM, Google Tag Manager, analytics and personalization platforms, Demandbase, AWS, Akamai, and modern CI/CD workflows. Over the years, I’ve also worked extensively with Node.js, PHP, MySQL, PostgreSQL, MongoDB, and WordPress, enabling me to bridge strategy and execution with a pragmatic, results-oriented mindset. Beyond implementation, I’m passionate about web strategy, platform governance, performance optimization, and aligning technology with marketing and business goals. I enjoy working at the intersection of engineering, UX, analytics, and strategy — helping teams move from fragmented efforts to scalable, well-architected digital ecosystems. I’m a lifelong learner who values clarity, ownership, collaboration, and continuous improvement, and I’m motivated by building systems that are not only technically sound, but also meaningful for users and organizations alike. Thanks for stopping by — I’m always happy to connect and exchange ideas around web platforms, digital strategy, architecture, and the future of digital experiences.